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Prior to the beginning of Suppliers of Choice policy, EFD began moving their sales from wholesalers to jewelry manufacturers and major retailers. This is a step forward for EFD and probably their biggest strategic development.
In certain channels, from the point of allocation through every stage, until the final sale of a finished piece of our jewelry, each step is managed and controlled by EFD. There is a clear stream of goods which EFD follows from the time it recieves rough, right through to the sale to the consumer. Each step is computerized and traceable from EFD headquarters in Israel.
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