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EFD - Princess Cut Manufacturers
Manufacturing
 

EFD holds two Polishing factories in Thailand, as well as factories in Israel. A separate jewelry plant in Thailand holds 100 workers, plus have an additional 1000 workers to our polishing factory, bringing EFD to a total of around 1225 workers.

Prior to the beginning of Suppliers of Choice policy, EFD began moving their sales from wholesalers to jewelry manufacturers and major retailers. This is a step forward for EFD and probably their biggest strategic development.

In certain channels, from the point of allocation through every stage, until the final sale of a finished piece of our jewelry, each step is managed and controlled by EFD. There is a clear stream of goods which EFD follows from the time it recieves rough, right through to the sale to the consumer. Each step is computerized and traceable from EFD headquarters in Israel.

From 15% of business in 1999, retailers and jewelry manufacturers now represent 80 - 90% of EFD sales today, all of the diamonds they deliver to retailers are mounted in jewelry.

This year EFD has moved further into solitaire jewelry, as evidenced by the programs they are running. EFD has successfully added new major retail chains to their list of customers in the US for these solitaire ranges.